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Top-5-reasons-why-you-need-article-marketing
By Judith Hoelscher
Running a business can be difficult sometimes. Regardless of whether you have an internet business or not, there are certain things that can help you in your quest for success. Everyone knows that in order to succeed in any business you will have to do some form of advertising. If no one knows you exist, they probably will not buy from you. One of the most overlooked forms of advertising available is article marketing. Let us look at five reasons why you need to use article marketing in your business.
1. Using articles to market your business will not cost you a dime. Let me rephrase that for emphasis...it is free! Try running an ad in the newspaper or putting up a billboard you will have to dig very deep in your pocket and of course the majority of small business owners do not have that big advertising budget, most of them operate on a shoe string budget. However, with article marketing, the only thing it costs you is some time to write the articles. If you can not afford time, then you probably can not afford traditional advertising either.
2. With articles you are creating brand awareness. Branding your business is critical to its success. It takes on average, seven exposures to your product before someone will buy it. This means that with traditional advertising you might have to run seven ads in the newspaper before someone buys anything from you. This can get costly and frustrating. With article marketing, you are giving something of value away for free. This concept of reciprocity is a great way to get in the door with your prospective customers. They will know your brand and what your business has to offer.
3. Using article as your marketing strategy quickly turns you into an expert in your field. When you write articles, write about the topics that you know the best. This passion will come through in your writing and people will learn to trust you. If you write several articles about your specific topic, it will not be long before people are coming to you for answers. When this happens, people will start feeling comfortable dealing with you and will start to trust you and your business which will in return make them feel comfortable buying your products or services.
4. Marketing with articles will teach you how to communicate more effectively. You will learn how to relate to others and the results will be positive. If you spend any amount of time writing, you will learn that you have to be a good communicator to get your point across. When you write, it gives you time to think
01 Cost-Effective Ways To Improve Brand Awareness And Increase Online Sales (Part 1)
Guest: Greg Squires, Online Marketing Manager, Shopatron<Br><br>Get expert advice on search engine optimization and search advertising from Greg Squires, Online Marketing Manager at Shopatron.
04 How To Quickly Propel Your Business Beyond The Competition (Part 2)
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02 Cost-Effective Ways To Improve Brand Awareness And Increase Online Sales (Part 2)
Guest: Greg Squires, Online Marketing Manager, Shopatron<Br><br>Get expert advice on search engine optimization and search advertising from Greg Squires, Online Marketing Manager at Shopatron.
03 How To Quickly Propel Your Business Beyond The Competition (Part 1)
Guest: Michael Stelzner, Founder, Social Media Examiner<Br><Br>Learn about Michael Stelzner’s new book and learn how to improve your social media marketing, company blogging and more.
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Guest: Jon Henshaw, Co-Founder, Director of Product Innovation, Raven Internet Marketing Tools <Br><br>Learn all about Google’s new social media platform from social media expert Jon Henshaw of Raven Internet Marketing Tools.
02 Google+: Should Your Business Be Using This Platform? - Part ll
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03 How Twitter Improves Your Relationship with Customers - Part l
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04 How Twitter Improves Your Relationship with Customers - Part ll
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01 Mobile Marketing Strategies That Grow Your Business - Part l
Guest: Michael Becker, North America Managing Director, Mobile Marketing Association<Br><br>Get mobile marketing tips from the industry’s leading trade organization. Michael Becker of the Mobile Marketing Association joins RSS Ray for this must-hear interview.
02 Mobile Marketing Strategies That Grow Your Business - Part ll
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03 The Best Website Usability Tips for SMBs - Part l
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04 The Best Website Usability Tips for SMBs - Part ll
Guest: Amy Africa, CEO, Eight by Eight<Br><br>Learn how to drive more sales on your company website. RSS Ray interviews website conversion expert Amy Africa of Eight by Eight.
01 Email Marketing: Measuring Customer Engagement (Part 1)
Guest: Kara Trivunovic, Director of Strategic Services, StrongMail<Br><br>Get the most important email marketing best practices from one of the best. RSS Ray interviews email marketing expert Kara Trivunovic of StrongMail.
02 Email Marketing: Measuring Customer Engagement (Part 2)
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03 How To Create Web-Based Presentations and Seminars that Sell (Part 1)
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04 How To Create Web-Based Presentations and Seminars that Sell (Part 2)
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01 Social Media Tools That Will Save You Money (Part 1)
Guest: Pete Codella<Br><br>Description: Find out the top social media tools that will improve productivity and sales results. RSS Ray interviews Pete Codella of Codella Marketing.
03 Designing Great Websites That Sell (Part 1)
Guest: Leon Fayer<Br><br>Unlock the keys to website design that will help you sell more. Learn all about CMS and website design from Leon Fayer of OmniTI.
04 Designing Great Websites That Sell (Part 2)
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02 Social Media Tools That Will Save You Money (Part 2)
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01 Landing Page Conversion Secrets For Businesses of All Sizes Part 1
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02 Landing Page Conversion Secrets For Businesses of All Sizes Part 2
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03 Common Marketing Mistakes That Most Companies Make Part 1
Listen to RSS Ray reveal the top mistakes that most companies make. You won’t find this info anywhere else.
04 Common Marketing Mistakes That Most Companies Make Part 2
Listen to RSS Ray reveal the top mistakes that most companies make. You won’t find this info anywhere else.
01 How Social Media and RSS Feeds Improves Search Rankings
Guest: Mark Carlson, CEO, SimpleFeed<Br><br>Learn the ins and outs of RSS feeds and how they improve your business. RSS Ray interviews RSS and social media expert Mark Carlson of SimpleFeed.
02 How Social Media and RSS Feeds Improves Search Rankings
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03 How To Make Working With Your Marketing Vendors Suck Less
RSS Ray discusses some important tips on how to improve your business relationship with marketing vendors. You won’t find these tips anywhere else!
04 10 Suggestions For A Better Business
RSS Ray shares his secrets on how to boost your business. You’ll get lots of great tips that will get you more customers.
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02 The iPad’s Effect On Online Marketing
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03 Designing Smartphone Applications Customers Love
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04 What You Should Know About Monitoring Your Employees’ Web Traffic
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01 Leveraging Social Media to Create More Likeable Companies
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02 Leveraging Social Media to Create More Likeable Companies
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about what you want to say. Unlike other forms of communication, you can edit what you want to say and think about the best way to say it. This makes article marketing the premier way to learn how to get your message across.
5. Article marketing creates more links to your website. If you know anything about the internet, you already know why more backlinks to your website would be a good thing. Every time you write an article, you are going to have a resource box at the bottom that tells about you and has a link to your website. When someone publishes your article, it is going to have the link to your website attached. This means that links to your website will be going all over the internet. This will give more people the opportunity to find your site as well as increasing your standing in the search engines. Search engines love links especially one way links which article marketing offers. The search engines will start looking at your website as an authority site, a useful resource and will reward you with a higher ranking.
Article marketing is a great way to market your products or services. If you have not started using articles as your marketing strategy, then now is the right time. It will not make you rich overnight, but with persistence you can really start to see some good results. Article Source: http://www.upublish.info About the Author:
Judith Hoelscher
Judith Hoelscher is an internet marketer and author of several internet marketing related articles and reviews. You can get more informative articles, marketing resources and researched recommendations at: http://www.the-internet-marketing-tips.com **NOTE** - Judith Hoelscher has claimed copyright on the article "Top 5 Reasons Why You Need Article Marketing" ... if there is a dispute on the originality of this article ... please contact us via our Contact Form and supply our staff with the appropriate details of dispute.
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