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Internet-marketing--your-website-is-not-selling-because-you-only-have-one-website
By Jorge Olson
Internet Marketing is one of the best forms of sales and marketing available today. It does not matter if you are a small company or a Fortune 10 company. Internet Marketing will help you get more leads than you know what to do with, sell more of your products and services, make better relationships, stay in touch with existing customers and so much more.
Most people draw a blank when it comes to Internet Marketing. Even high level executives, like CEO's and VP's of Marketing, are not sure what it is or how it really works or what they can get from it. Many think it's just internet optimization, others that it is internet advertising. It is both, and more...
Internet Marketing is now the most powerful tool at your disposal for marketing. It has everything traditional marketing has plus more and for less money. Here are some of the weapons available in your internet marketing arsenal:
. Direct Mail
. Target Advertising
. Lead Management
. Newsletters
. Customer Management
. Marketing Communications
. Public Relations
. Catalogs
. Direct Sales
. Hard Sales
. One on One real time communication
. Target Marketing
. Segmentation
. Branding
. Product and Services Directories
These bullet points are just a few of the possibilities available with Online Marketing. Each point has enough information to write a whole book on the subject.
To start understanding the power of Internet Marketing you have to get away from several old notions and stereotypes about online marketing. One of those notions is your Main Website. Most people and companies have their home page and that's all they have. It is the symbol of corporate identity and their #1 form of communication online, or so they think. In reality most people will only visit your website when they are looking for you and only you. In rare cases will they find you if they are looking for your competition or the products and services you provide. Most companies, unless someone searches for them under their exact name or website, will never be found.
The reality is that even if someone looks for your products and services they will not find you. If you are lucky and good, a small portion will find you. The first step that you need to take to have a larger presence online is to create more Web Pages. Simple, right? Yes, actually. The problem is most people don't realize this simple fact. Now, how powerful is this idea? Well, imagine that you have 5 buildings or offices around your city, state, or country. Now imagine you have 10, 20, or 30 offices. How
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04 How To Quickly Propel Your Business Beyond The Competition (Part 2)
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03 How To Quickly Propel Your Business Beyond The Competition (Part 1)
Guest: Michael Stelzner, Founder, Social Media Examiner<Br><Br>Learn about Michael Stelzner’s new book and learn how to improve your social media marketing, company blogging and more.
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02 Google+: Should Your Business Be Using This Platform? - Part ll
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03 How Twitter Improves Your Relationship with Customers - Part l
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04 How Twitter Improves Your Relationship with Customers - Part ll
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01 Mobile Marketing Strategies That Grow Your Business - Part l
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02 Mobile Marketing Strategies That Grow Your Business - Part ll
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03 The Best Website Usability Tips for SMBs - Part l
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04 The Best Website Usability Tips for SMBs - Part ll
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01 Email Marketing: Measuring Customer Engagement (Part 1)
Guest: Kara Trivunovic, Director of Strategic Services, StrongMail<Br><br>Get the most important email marketing best practices from one of the best. RSS Ray interviews email marketing expert Kara Trivunovic of StrongMail.
02 Email Marketing: Measuring Customer Engagement (Part 2)
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03 How To Create Web-Based Presentations and Seminars that Sell (Part 1)
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04 How To Create Web-Based Presentations and Seminars that Sell (Part 2)
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01 Social Media Tools That Will Save You Money (Part 1)
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03 Designing Great Websites That Sell (Part 1)
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04 Designing Great Websites That Sell (Part 2)
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02 Social Media Tools That Will Save You Money (Part 2)
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01 Landing Page Conversion Secrets For Businesses of All Sizes Part 1
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02 Landing Page Conversion Secrets For Businesses of All Sizes Part 2
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03 Common Marketing Mistakes That Most Companies Make Part 1
Listen to RSS Ray reveal the top mistakes that most companies make. You won’t find this info anywhere else.
04 Common Marketing Mistakes That Most Companies Make Part 2
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01 How Social Media and RSS Feeds Improves Search Rankings
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02 How Social Media and RSS Feeds Improves Search Rankings
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03 How To Make Working With Your Marketing Vendors Suck Less
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04 10 Suggestions For A Better Business
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01 Designing Smartphone Applications Customers Love
Guest: Ken McDonald, VP of Marketing and Customer Success, LifePics<Br><br>Learn how to design smartphone applications that customers will love. RSS Ray interviews Ken McDonald of LifePics
02 The iPad’s Effect On Online Marketing
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03 Designing Smartphone Applications Customers Love
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04 What You Should Know About Monitoring Your Employees’ Web Traffic
RSS Ray shares best practices on how to protect your business and monitor your employees’ web traffic.
01 Leveraging Social Media to Create More Likeable Companies
Guest: Dave Kerpen, CEO, Likeable Media<Br><br>RSS Ray interviews social media expert Dave Kerpen of Likeable Media about social media best practices and his new must-read book “Likeable Social Media.”
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many more customers would you attract because you have more offices, more real-estate, more presence? It is the same concept online. The more websites you have the more business you will generate.
Your websites should not be all carbon copies of one another. They should all be different, all targeted, all packed with useful, up to date information.
These websites will generate more leads than your main website because they are targeted. For example, if you sell desktop software like Windows, ACT or Photoshop you would not create 3 websites selling all 3 software. On the contrary, you would create 3 websites selling each product individually. The websites would be targeted to that single product. For example, the ACT software is a sales management software so the website would have sales and marketing links and articles, tips on how to use ACT and even case studies of companies using the product.
Why would this ACT software website be successful? Think about it, if you are looking for this type of software online or any type of sales or marketing software and you find this site packed with information, what will you do? Most likely you will stay there and read more information, hopefully even bookmark the page and recommend it to others. This makes the website a real Marketing Website. Article Source: http://www.upublish.info About the Author:
Jorge Olson
Jorge Olson is a Marketing Consultant and business owner. He’s been a successful VP of Marketing and CEO for several companies and now helps others with their marketing strategies. You can find his strategies, articles, and even his marketing plan at www.ShotgunMarketing.com **NOTE** - Jorge Olson has claimed copyright on the article "Internet Marketing: Your Website is not selling because you only have one website" ... if there is a dispute on the originality of this article ... please contact us via our Contact Form and supply our staff with the appropriate details of dispute.
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